Pacific Entertainment had it’s genesis in the 1970’s when it’s founder, Ian Magan, a pioneer of commercial radio in New Zealand branched out into concert promotion. Since then Pacific Entertainment has been at the forefront of live entertainment in New Zealand for over 30 years during which time it has been responsible for bringing some of the biggest names in music and comedy to the country as well as helping to establish the careers of many of New Zealand’s well known artists.

It has extensive experience with mounting concerts in New Zealand for all ages across all genres in venues from theatres through to arenas and stadiums. In addition, Pacific Entertainment has established strong strategic links with experienced promoters in Australia and is able to offer the ability to tour artists through the Australasian region.

The company has a particular expertise in undertaking often challenging multi-date, multi-show children’s tours. National tours involving globally recognised brands over the past two years include Hi 5, Thomas The Tank Engine, Dora The Explorer, and Scooby Doo to name a few.

Some of the international artists promoted by the company over the years include Michael Jackson (including the groundbreaking History tour), Pavarotti, Dire Straits (which still holds the record for being the biggest Stadium concert in New Zealand’s history), ACDC’s 1996 world tour, The Three Tenors, Elton John, Diana Krall, Norah Jones, Neil Sedaka, Chuck Berry, Kenny Rogers, George Benson, Eric Clapton, Little River Band, Gene Pitney, Dolly Parton, James Taylor, Harlem Globetrotters, Whoopi Goldberg, Meatloaf, Boney M, and kd Land to name a few.

Recent successes include sell out national arena tours for Westlife in May 2008 (the Auckland Vector Arena date topped international box office VT Pulse returns for the period) and Billy Connolly in February 2009, which grossed over $5million from a capacity 60,000 audience against a backdrop of some of the toughest economic times experienced since the great depression. Alice Cooper’s sold out Theatre of Death Auckland show in September 2009 was another highlight. In all cases Pacific achieved significant returns for the artists; Westlife’s management congratulating the company for being one of the best promoters they had ever dealt with. This sentiment was also mirrored by Alice Cooper and his management team who are keen to return to New Zealand to tour with Pacific Entertainment as soon as it can be arranged.

Pacific Entertainment has played a major role in the development of many successful New Zealand artists including the Finn brothers and their Split Enz and Crowded House bands, Annie Crummer, Fred Dagg, Sharon O’Neill, the late Sir Howard Morrison, Billy T James, The Exponents, Dave Dobbyn, and Sam Hunt. This involvement with artist development continues today through Matt Coleman and Let The People Speak, whose artist roster includes some of the country’s hottest emerging rock bands, namely Midnight Youth (winners of Best Rock Band and Best Group awards at the 2009 Vodafone New Zealand Music Awards), Dane Rumble, and Autozamm.

The company’s consistent expertise and professionalism have been key factors of its long term survival in a difficult industry, underpinning its strong reputation within the entertainment world and the lasting friendships formed with many of the artists. The present team brings together strong complementary business skills, arguably making them one of the strongest and most diverse business teams in the New Zealand concert promotions industry.